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Discover your DNA, Engage your People, Design your Future!

Organizational DNA

from Duncan Hill (via

from Duncan Hill (via

Organizational DNA is a property of the culture, and is the historical basis of why we behave this way – the genetic code at the root of these behaviors. Like the DNA of birds and snakes, it influences whether our organization will fly or crawl. Although we can change our behaviors radically, our DNA establishes some boundaries. A dog that’s been abused might bark aggressively or bite humans, but it won’t start eating worms, tweeting, or building a nest out of twigs!

Your history doesn’t limit what you can become. DNA and organizations inevitably change over time. Change for the better!
Discover your Org's DNA 4
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