image licensed from iStockPhoto

Discover your DNA, Engage your People, Design your Future!

Organizational DNA

from Duncan Hill (via Flickr.com

from Duncan Hill (via Flickr.com)

Organizational DNA is a property of the culture, and is the historical basis of why we behave this way – the genetic code at the root of these behaviors. Like the DNA of birds and snakes, it influences whether our organization will fly or crawl. Although we can change our behaviors radically, our DNA establishes some boundaries. A dog that’s been abused might bark aggressively or bite humans, but it won’t start eating worms, tweeting, or building a nest out of twigs!

DNA isn’t just for humans. Organizations share a cultural genetic code that makes them unique and binds their people together.
Discover your Org's DNA 1